How do you get people to care about telematics?

You show them their worst nightmare. For Road Ready, we blended AI-generated images with real-world photography to highlight the everyday pain points that fleet managers face. From burning tires to wilting cabbage, each ad was designed to strike a chord and showcase just how much is at stake without the right telematics. The result? A powerful, no-nonsense approach that simplified complex technology and delivered real value to the people who need it most.

The impact was clear:

• 2.5x monthly leads generated compared to the previous three months.

• 2x click-through rate compared to prior months.

• 685% increase in pageviews on guide thank-you pages in the first month.

• A 629% increase in website users and a 135% boost in engaged sessions compared to the previous year.

These numbers reflect the compelling, successful ads and the strong engagement that came from cutting through the noise with a simple yet effective message.