Purdue Athletics: Only the Strong

Unifying a powerhouse sports program with a bold rallying cry.

Challenge:
Purdue Athletics wanted to grow its fanbase in the Indianapolis market while uniting 15 diverse sports programs under one identity. The goal? Build excitement, boost ticket sales, and strengthen the Purdue brand.

Approach:

  • Tapping into Tradition: We explored Purdue’s storied history and competitive spirit, capturing the grit and drive at the core of every Boilermaker.

  • Defining the Rallying Cry: The campaign theme—“Only the Strong”—became a mantra that resonated with athletes, fans, and recruits.

  • Visual Identity Playbook: We developed a style guide that Purdue’s in-house team could use across all men’s and women’s sports, ensuring consistency and flexibility.

Creative Assets:

  • Refined visual system and digital content strategy

  • Game-day posters and recruiting materials

  • Social media templates and digital ads

  • Mobile-optimized ticketing pages and Google Ads campaigns

Why It Worked:
Purdue didn’t just get a slogan—they got a battle cry. “Only the Strong” now fuels every athlete’s hustle and every fan’s roar. It’s more than a campaign. It’s a mindset.

Team / Art Director: Theresa Behrens Goodall / Copywriters: Patrick Bensi