Newmar: License to Discover

Challenge:
With the RV Industry Association rebranding its annual trade show as RVX: The RV Experience, Newmar needed more than just a booth—they needed an immersive experience that would turn heads and mark their entry into the Super C segment.

Approach:

  • Building Buzz: Leading up to the event, we built excitement with teaser emails, digital ads, print placements, and outdoor advertising.

  • License to Discover: Our concept positioned Newmar motorhomes as more than RVs—they were a license to explore life’s greatest adventures.

  • Captivating Exhibit: The RVX trade show booth brought the campaign to life through video, interactive displays, and branded giveaways.

  • Digital Amplification: A Brandlive livestream hosted by YouTube’s RVgeeks drew global attention, maximizing reach beyond the event floor.

Results:

  • 6,383 Livestream Registrants (100x more than the next closest livestream)

  • 1,434 Leads Generated, Including 450 Sales-Qualified Leads

  • 10 Super C RVs Sold Sight Unseen

  • 1st Place RVX Display Award (Large Display Category)

Why It Worked:

Newmar’s debut in the Super C category wasn’t just a product launch—it was a statement. By blending immersive experiences, engaging storytelling, and digital amplification, we helped Newmar capture the industry’s attention, generate sales, and cement its position as an innovator in the luxury RV market.