Newmar Presents: Showcasing Owner Journeys

Recognizing that the true essence of RVing lies in the experiences of its owners, we encourged Newmar to shift its focus from product features to the adventures made possible by their coaches. Through the "Newmar Presents" series, authentic stories of owners utilizing their coaches in unique and inspiring ways were highlighted. From off-road explorations to trackside living, these narratives celebrated the diverse lifestyles and passions of the Newmar community, offering both current and prospective customers a glimpse into the boundless opportunities that come with owning a Newmar coach.

The "Newmar Presents" series delivered impressive outcomes:

• 30.7 Million Impressions: Expanding brand reach and awareness.

• 137 Assisted Sales: Directly contributing to sales growth.

• 1,200 Hours of Video Watched: Engaging audiences with compelling content.

By authentically connecting with their audience through real owner stories, Newmar strengthened its brand presence and solidified its leadership in the luxury RV market.

Team / Associate Creative Directors: Noah Gregg & Jess Ferguson /
Copywriters: Cy Wood