Airstream: Building a Digital Home for an American Icon

Airstream’s website was ready for a journey of its own. After years of incremental updates, it was time for a complete overhaul—one that captured the elegance of their legendary silver trailers while delivering the performance users expected.

We started by listening. Through user feedback and competitive research, we identified the need for a site that could inspire curiosity, answer questions, and guide potential buyers through their journey. The redesign balanced practical information with emotional storytelling—showcasing Airstream’s products while immersing users in the freedom and adventure of life on the road.

From interactive tools like Which Travel Trailer Is Right for Me? to stories from real Airstreamers, every element was crafted to meet users where they are—whether they’re researching their first trailer or customizing their dream model. And with improved performance and navigation, the site now helps more visitors become leads and more leads become lifelong Airstreamers.

Results:

• 17% Increase in Contacts

• 8% Increase in Pages per Session

• 7% Decrease in Bounce Rate

• 44% Increase in Ranking Keywords

The new website doesn’t just look better—it works harder, too. With a design that reflects Airstream’s craftsmanship and a seamless experience that moves users through the sales funnel, this digital transformation is helping Airstream turn wanderlust into reality.