Airstream: Little Adventures, Big Results

Turning small travel trailers into big sales success.

Challenge:

Airstream needed to boost year-end sales for two of its smallest and most unconventional models—Nest and Basecamp. With a reduced rebate offer and lower corporate ad spend, the challenge was to generate awareness and leads while making up for the media spend gap.

Approach:

  • Small is Mighty: We leaned into the idea that small trailers offer big adventures. Kids and puppies became the stars of the campaign, showing that if they can hitch, park, and camp with Airstream, anyone can.

  • Dealer Collaboration: To offset reduced corporate ad spend, we secured the largest dealer media buy in campaign history.

Impact:

  • 46% Increase in Sales Qualified Leads (YoY)

  • 48% Decrease in Cost Per Lead (YoY)

  • 31 Million Impressions Across Channels

  • 7,400+ Organic Search Terms Related to the Campaign

Execution:

  • Video Series: Four short, engaging videos highlighted the trailers’ ease of use and adventurous spirit.

  • Multi-Channel Reach: The campaign spanned digital ads, email marketing, and paid media, with continuous optimization to maximize ROI.

Why It Worked:
We flipped the challenge of selling smaller, niche trailers into a competitive advantage by creating an emotional, relatable campaign that resonated with both consumers and dealers. The result? A little adventure that delivered big numbers.— Squarespace

Team/ Creative Director: Drew Hill / Associate Creative Director, Copywriter: Jess Husek
Art Director: Noah Gregg / Illustration: Bob Ewing / Designer: Carrie Marsteller