Airstream: The Gift of Adventure

Who says Santa’s the only one who deserves a little magic during the holidays? Airstream’s Gift of Adventure campaign turned holiday wish lists into reality, helping customers—and even Santa himself—find the perfect adventure-ready gift.

The 11-part video series followed Nick, a modest guy who didn’t know what to ask for, as he transformed into a full-on Airstream fanboy. Each episode guided viewers through the buying journey, from curiosity to purchase, with landing pages offering rebates on select Airstream models. And just in time for Christmas, Nick received his very own custom Airstream, complete with its own feature page on the website.

Results Worth Celebrating:

• 44% Increase in campaign-attributed sales year-over-year

• 83% Increase in leads year-over-year

• 107% Increase in landing page conversion rate

• 95% Decrease in cost per lead for corporate spend

By mixing humor, storytelling, and a bit of holiday magic, The Gift of Adventure delivered results that made both customers and dealers feel like they’d gotten exactly what they wanted for the holidays.